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With its updated graphics engine and increased focus on storytelling, Zynga are hoping reignite the existing Farmville fanbase, while also drawing in new players.Īccording to Zynga VP of Games Tim LeTourneau: 'If we can't get users engaged in two minutes, we haven't done our jobs right.'īut despite favourable reviews of Farmville 2, Zynga's deserting upper management means it could take more than just one successful game to get them back on track. Zynga's hopes now rest on Farmville 2, which launched last week on 5 September.

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With its stock prices holding unsteady at an all-time low of $3 (£1.87), the future of Zynga is looking uncertain.ĭespite its early success with Facebook-based pastoral sim Farmville, Zynga's freemium business model - whereby people can play the game for free while spending money on micro-transactions like buying livestock and furniture - has proved unsustainable as Facebook users move from desktops to smartphones and tablets. COO John Schappert left Zynga in early August.

His departure comes only weeks after Mike Verdu, Chief Creative Officer at Zynga, also left the company to open his own game development studio.

Allan Leinward has left Zynga to join ServiceNow ReutersĪn alteration to Leinwand's LinkedIn profile shows that, as of this month, he is no longer employed by Zynga, having been made Vice President and CTO of platform development at ServiceNow.

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